Meta tags (elements) provide information about a specific web page, most often to help search engines categorize the web pages correctly. They are inserted into the header of a web page... but are often not directly visible to a user visiting the site.
Below are some common types of META Tags:
- Page Titles - the title of the web that appears on your upper most browser bar and used by search engines to display results
- Description - a short description of your web site's function/purpose that is used by search engines
- Keywords - keywords are used by search engines to categorize your web page